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There are numerous equity funding options available for businesses that are looking to finance their start-up, growth or transformation. I assist business owners in their quest for a finance solution by initially identifying the answers to four key questions:

How much do you need?

What will you do with the money?

What will be the impact on profitability / cash-flow of that investment?

When will that impact take place?

If a business can answer those questions then the finance solutions become more obvious, and if not, then I can help determine those answers by assisting with the preparation of:

  • A Business Plan
  • Profit and Loss Forecasts
  • Cash-Flow Forecasts
  • Balance Sheet Forecasts

Once we have the answers it is a matter of going to the relevant funders with the proposal and

  • Introducing that proposal
  • Answering any questions they may have
  • If there is interest, making an introduction to the client


The extent of information required, whether they will do the deal and the price of any deal they offer, will depend on numerous factors but will include :

  • The amount required for investment
  • The profitability of the business
  • The stage of the business – i.e. Start-Up, early stage trading, established
  • The sector the business operates in
  • The experience of the key players in that business
  • The business success/ failures of those key players

My role is to get your proposal in front of the most relevant funders and give you options from which you can choose the funder that best suits your requirements. This includes offering advice when comparing deals – e.g. on higher equity stakes vs seasoned Business-angel investor / higher equity stake vs quick turnaround etc.

Specifically I will get your proposal out to one of more of the following groups:

  • Individual business angels I have contacts with
  • Equity Funds
  • Seed funds
  • Venture Capital firms
  • Tier 1 Entrepreneur investors
  • Sector specific equity funds
  • Government-backed regional equity funds

I will then follow up with each one to assess interest and then make relevant introductions.